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Rebranding a vibrant, fun and playful Brighton jewellery brand.

Rock Cakes is a unique and playful independent jewellery brand based in Brighton. I was super excited to be asked to rebrand everything Rock Cakes, from the logo to badge packaging. Rock Cakes offers an extensive range of products ranging from wooden badges to precious jewellery so it needed to be versatile, bold and playful.

The concept revolves around 6 hand-drawn shapes which represent the products. The shapes can be used individually as well as in a repeating pattern. We kept the existing logo font and added some appropriate bling! A simple colour palette was applied to add variety and flexibility throughout the brand.

Deliverables: Logo, business cards, letterhead, notecards, packaging, tags, stickers, wholesale brochure, order forms.

Follow Rock Cakes on Instagram to see the rebrand in use… And if you want to buy anything then check out the Etsy shop.


Rock Cakes rebrand logo

  Rock Cakes rebrand pin badge cards


Rock Cakes rebrand brand shapes

Rock Cakes rebrand business and note cards

  Rock Cakes rebrand tags and stickers