Global brand management
Design and art direction to keep a global company on brand.
While working at Study Group I was the UK’s studio senior designer and global brand manager for Embassy English, one of their sub-brands. The branding revolved around icons and key colours for each category of the Embassy experience. I was responsible for overseeing the design of all global visual assets, including brochures, marketing materials, signage and even the interiors for the 28 schools. I produced design guidelines for our New York and Sydney design studios, and liaised with sales teams and management around the world to produce consistent yet tailored B2B and B2C marketing materials.