Rebranding and marketing design for London boarding schools.
Astrum Education is an expanding group of London-based independent colleges with global B2C markets. I was initially brought on board to help them with the visual rebrand of their three existing London colleges. Concepts for the rebrand are a work in progress, but since starting to work with them I’ve designed their new marketing materials, including brochures, translated brochures, flyers, ads and exhibition stands. I also got to pull together the shot list and direct the photo shoots for their London summer school and year-round brochures.
I consciously created clean and simple designs to enable a better platform to launch the new branding into markets. There are subtle definitions between the 3 college brands to give them their own distinct personality while the re-brand work continues. This includes fonts and colours which we will retain for the bigger rebranding project.