As an experienced Brighton logo designer, specialising in branding, I know there is more to a brand than a logo and catchy strapline. A brand expresses the personality, strategy, objectives and ethos of the business. Sure, having a great logo that stands out is influential but it’s crucial to know if your brand is genuinely communicating what the business is really about.
It’s easy to think that once you’ve got your logo in place, looking excellent, then the rest will follow. Unfortunately it doesn’t work like that. It really doesn’t work like that!
You need to understand and take conscious actions to control how your brand is perceived and delivered in the world. The tone of voice needs to match the personality of your organisation or project and imagery needs to reflect your market position. Synchronicity in all these things will create a strong brand that stands out against competitors. It will create trust and loyalty from customers.
I offer a range of services to cover your needs and budgets and I particularly like working with companies and outfits who are exploring their visual identity. You can invite me in at any stage, whether you’ve got early brand ideas, want help discovering them or need assistance developing your existing brand further to where you want it to be. Having discussed in depth and worked closely with you, I will give you the visual guide and toolkit to express your brand clearly and consistently.
I also collaborate with a fantastic set of creative people including copywriters, photographers and illustrators that all support me and share my understanding and knowledge of ‘proper branding’.
Sounds good right? Any questions or queries then contact me. I’ll be happy to hear from you and chat things through. Here’s a selection of recent branding and logo design project: