Branding concept

A brochure concept designed as part of a rebranding exercise.

This was one of the brochure and branding concepts I created for Astrum Education, a group of independent schools and colleges in London.  Astrum is a client I work with regularly but the first brief I received was for re-branding all three of their colleges. The idea was to match each subject area with a specific colour and an easily recognisable icon. I wanted to make the icons jump out from the flat colour to create visual interest, and generate a feeling of personal connection with the people in the brochure through the typography.